Flip through the pages of Vogue / GQ / that-indie-fashion-rag-“only-you”-read and you’ve probably noticed a trend you can’t exactly strut down the catwalk. Or if you haven’t, then take off those wayfarers or aviators or wayfarer-ed aviators (whatever it is we’re supposed to be wearing these days) and you’ll see this blog isn’t talking head-to-toe denim-on-denim here, people, but “Fashion Films.”
In terms of “cinematic advertising,” we haven’t seen torque like this since BMW’s glossy high-budget campaign, THE HIRE, almost 10 years ago. And while recruiting the talents of Hollywood stars and directors isn’t an original marketing move or anything, with the mainstreamed-Internet and YouTube, well, why not?
Dior looks to be a cut above the rest (remember this patisserie cupcake of an ad from Sofia Coppola?) with their latest campaign LADY BLUE SHANGHAI starring legend-in-the-making Marion Cotillard, directed by already legendary David Lynch. And Prada’s FIRST SPRING by filmmaker Yang Fudong leaves its mark by mixing minimalist-existentialism in a way I’m sure can be deconstructed a la Chuck Klosterman, but they’re playing really awful local covers of Crosby, Stills, and Nash in this coffee shop, so I’m not in the mood right now. Oh yeah, and I’m not Chuck Klosterman.
Full of Lynch signatures: smoky dream-like logic, wide shots of drab set design with a vomit color scheme (by John Galliano, an added bonus), flickering electricity and HEAVY DRAPES EVERYWHERE.
Read more for ‘Part 2’ and Yang Fudong…